Idols South Africa Season 13 Paid Media

South African Idols Season 13 Paid Advertising

Seeding Influence

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The overall objective of Paid Social Advertising for the IdolsSA was to drive more traffic to the website, creating awareness around the Television show whilst encouraging the audience to participate in voting for their favourite contestant.

Through this Plum managed to help Idols South Africa Season 13 reach an all time high number of 100 million votes through Paid Advertising

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Seeding Influence

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