DSTV Delicious Presenter Search
The DStv #DeliciousPresenterSearch was a campaign focused on searching for talented presenters to take part in this initiative. The idea was to search for talented contestants, who were interested in being given the opportunity to attend the DstvDelicious Festival alongside a Presenter who would mentor them. Llala Hiriyama was the anchor of the Social Media campaign. Her role was to share her experience and skill set to the final winner of the Presenter Search.
The execution created awareness and engagement around the Social Media Campaign.
With the objective for DSTV to not only identify a talented Presenter who has a special skill set but to also drive the awareness phase of the campaign. More brands and individuals come together to highlight the importance of such an initiative.
Many entries were received however only a few were selected, these entries opened up Presenters to the industry in many ways.
Inno Matjaine is now a Presenter for CliffCentral as a result of the Social Media Campaign.
Impressions: 34 796 062
Total Audience: 11 406 264